AAFPRS: Non-Invasive Procedures Continue to Rise

A recent article from the Examiner analyzed the latest plastic surgery statistics released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Not unlike last year, the AAFPRS survey reported a significant increase in non-invasive treatments amongst their 2009 plastic surgery trends.

According to the AAFPRS, non-invasive cosmetic treatments rose 47% in 2009. The Examiner sites the current economic standing as an influencer in consumer behaviors. Dermal fillers and botulinum toxin A injections are growing in popularity because, even though their results are temporary, they are much more cost effective compared to invasive surgery.

Of the physicians surveyed, another 80% reported that patients were seeking non-invasive treatments as means to staying competitive in the workplace. The procedures with the largest amount of growth were as follows:
• Poly-l-lactic acid (Sculptra®)-up 71%
• Chemical peels-up 52%
• Hyaluronic acid (Juvederm®, Restylane®)-up 48%
• Botulinum toxin type A (Botox®, Dysport®)-up 45%

The majority of surgeons surveyed (77%) reported that patients are also more educated about their plastic surgery options. Patients are spending more time researching different procedures, costs, recovery time and physician qualifications before even stepping into a surgeon’s office.

The survey also found that women continue to be the majority of facial plastic surgery candidates, accounting for 84% of all non-invasive and surgical procedures.

The surgical procedures with the increases and decreases were:
• Ablative skin resurfacing (up 57%)
• Revision surgery (up 18%)
• Facelifts (up 14%)
• Lip augmentation (DOWN 52%)
• Rhinoplasty (DOWN 13%)

As we continue to see FDA approval for new products such as Xeomin and PurTox, the number of non-invasive procedures performed will surely continue to rise. New non-invasive technologies are continually being developed and put on the market.

A Forecast For the North American Facial Injectable Market

Cosmetic injectables are hands down the most popular aesthetic treatment in North America. The North American facial injectable market consists of four different types of fillers: collagen, Hyaluronic acid (HA) dermal fillers, botulinum toxin (BTX), and particle and polymer filler (PPF). There is a modest growth projected for facial fillers between 2010 and 2014 based on their rising popularity and the approval of new products.

According to BusinessWire.com, the more facial filler products that are available in the future, the greater the competition will be. Companies will have to spend more time and money on creating brand awareness. This will lead to a more informed audience, which can create a whole new set of challenges for the companies who make the injectables. While the recession may hinder the growth of filler companies slightly, it is predicted that they will still remain profitable over the next few years.

The introduction of Sculptra Aesthetic and Dysport® in 2009 into the PPF and BTX markets created new competition for Botox® Cosmetic. While Botox® remains the king of the throne, the “Dysport® Challenge” helped increase the popularity of the new injectable.

It is also projected that the collagen filler market will shrink excessively in 2011 following Allergan and ColBar LifeScience’s withdraw from the market in 2010. With new products expected to gain Canadian and U.S. approval, it will be interesting to see how the market responds. New facial injectables, which can be introduced into any product segment, could theoretically affect average selling prices and heighten competition within the market.

Novabel® Pulled From Market

Novabel®, a dermal shaper harvested from marine algae extract, has been taken off of the market by Merz Pharmaceuticals. The decision came after numerous patients reported temporary bruising, swelling and lumps, particularly around the under eye area.

Novabel® is currently marketed as a safe and virtually pain-free treatment with minimal side effects and results that last up to twelve months. However, due to these latest patient complaints, Merz has decided to cease production on Novabel® until they are able to re-release the product without any kinks. Biocompatibles’ CellMed branch, the developers of Novabel®, are currently working with Merz to address the problem.

"I am confident that our CellMed team will have a safe and effective technique for sensitive areas ready for evaluation in the next few weeks," said Biocompatibles’ chief executive Crispin Simon.

Novabel® differs from traditional dermal fillers like Restylane® and Juvederm® as it is not made of hyaluronic acid. Traditional fillers are likely to have more pronounced side effects in sensitive areas than Novabel®. Until the latest issues are resolved, Merz will suspend the product until they can accurately market Novabel® for it’s minimal side effects.

Novabel® was released in the U.K. in February of this year and is not yet FDA approved. With promising results expected from Novabel®, we hope that Merz will have it back on the market soon.