Tuesday, September 1, 2009

Government pushing for truth in celebrity endorsements?

It was recently reported that Oprah and Dr. Memhet Oz are going after opportunistic Acai berry marketers, who parlayed them discussing the product on their show into putting their faces and "AS SEEN ON OPRAH" into their advertising materials.

As you can see in the video above, the government is also becoming concerned with celebrity endorsements, by attempting to verify if the celebrities actually use the product.

The top example of this trend in our field is Virginia Madsen, the 45 year old actress who made waves in 2007 by becoming a spokeswoman for Allergan's Botox product. She says she only has had the product injected "sparingly" but Allergan has yet to produce a before/after picture.

On the other hand, they have been far more forthcoming with spokeswoman Brooke Shields' Latisse use:

Brooke's Gallery | See the Before & After images of Brooke Shields on LATISSE®

Dr. Jason Pozner
Sanctuary Medical Aesthetic Center, Boca Raton
Sanctuary Plastic Surgery, Boca Raton

Dr. David J. Goldberg
Sanctuary Medical Aesthetic Center, Boca Raton
Skin Laser Surgery Specialists of NY/NJ

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