Cosmetic injectables are hands down the most popular aesthetic treatment in North America. The North American facial injectable market consists of four different types of fillers: collagen, Hyaluronic acid (HA) dermal fillers, botulinum toxin (BTX), and particle and polymer filler (PPF). There is a modest growth projected for facial fillers between 2010 and 2014 based on their rising popularity and the approval of new products.
According to BusinessWire.com, the more facial filler products that are available in the future, the greater the competition will be. Companies will have to spend more time and money on creating brand awareness. This will lead to a more informed audience, which can create a whole new set of challenges for the companies who make the injectables. While the recession may hinder the growth of filler companies slightly, it is predicted that they will still remain profitable over the next few years.
The introduction of Sculptra Aesthetic and Dysport® in 2009 into the PPF and BTX markets created new competition for Botox® Cosmetic. While Botox® remains the king of the throne, the “Dysport® Challenge” helped increase the popularity of the new injectable.
It is also projected that the collagen filler market will shrink excessively in 2011 following Allergan and ColBar LifeScience’s withdraw from the market in 2010. With new products expected to gain Canadian and U.S. approval, it will be interesting to see how the market responds. New facial injectables, which can be introduced into any product segment, could theoretically affect average selling prices and heighten competition within the market.