Facebook started out as a site for college kids to network and share photos from the weekend before. In September 2006, it became open to everyone with a valid e-mail address; including businesses.
Marie Czenko Kuechel, a plastic surgery consultant, spoke about the importance of social media at the QMP meeting. We, and our marketing firm A. Cohen Public Relations (led by Anne Cohen), are very committed to the future of social media being compatible with cosmetic medicine.
We're also committed to doing some out of the box things with social media, such as live coverage of procedures, treatment diaries, and beauty giveaways! Many other practices seem to just be using it to spam the Internet with marketing, but that will change as people learn to use the technology.
SMAC's Facebook page: http://tinyurl.com/yhougbl
Dr. G's Facebook: http://tinyurl.com/ykog3wo
Dr. G's Twitter: http://www.twitter.com/drgoldberg